HBO Max X Saks 5th Ave
And Just Like That...
︎Commisioned by HBO Max
︎2025
︎Saks Fifth Avenue Store NYC
︎ Experiential, Window Display,Interactive
︎ DE-YAN
︎ Role: Creative Directiion, Technical Development Lead
︎ Tool: Unreal Engine, Zed Camera
To launch the new season of And Just Like That... on HBO Max, we designed five interactive window displays at Saks Fifth Avenue — each inspired by iconic moments from the show and the spirit of NYC.
One window featured Carrie’s newspaper dress fluttering in a subway-like breeze as people walked by. Another used motion sensors to scatter pigeons, revealing her JW Anderson pigeon purse on a Central Park bench. Other scenes included handbags rotating along a looping track and an installation of takeaway coffee cups sculpted into Carrie’s signature Manolo heels.
coo-coo~
Pigeon Pal
As you approach, pigeons scatter, revealing Carrie’s JW Anderson pigeon purse perched on a central park bench. The window responds to real-time weather in New York — shifting light to match the time of day, and even simulating rain.
On stormy afternoons, the pigeon might get wet, but most days, they’re just casually hanging out on the bench.
︎ The time of day matches the realtime of New York City.
Afternoon
Park Lamp Turns on At Dusk
