HYPEBEAST X
Cap’n Crunch 

︎Commisioned by HYPEBEAST
︎2024
︎Online

︎ Editorial, Web AR, Social

︎ DE-YAN
︎ Role: Creative/Art Direction, 3D /Interaction Design, Creative Technology
︎ Tool: Unreal Engine, Adobe,8th Wall

We created the immersive retro PSX styled “Crunch Verse” game experience, bringing fans into the whimsical world of Cap’n Crunch through WebAR. By scanning boxes of Original, Peanut Butter Crunch, and Crunch Berries, users unlocked virtual portals to Crunch Island, Peanut Butter Jungle, and Crunch Mountain — each filled with quests, iconic characters, and nostalgic landmarks.

This experience ended with a sweepstakes for the exclusive Cap’n Crunch x advisry fashion collab by Keith Herron, blending storytelling, design, and fandom into a fun, one-of-a-kind adventure.