Nike Interactive ACG Exploration

︎Commisioned by Nike ACG
︎2021
︎NIKE House of Innovation Shanghai 001

︎ Experiential/Interactive Deisgn

︎ StudioNOWHERE
︎ Role: Creative Directiion, 3D/Interaction Design
︎ Tool : Unity

For the new series of Nike ACG, we created an interactive experience in the HOUSE OF INNOVATION SH001. We moved a “big mountain” to the indoor space. The 19-meter-tall screen presents a 1:1 virtual mountain, combined with a bird’s eye view of the terrain on the ground, bring the natural environment into the indoor space to reflect the benefit of ACG products.