Interactive ACG Exploration
Commisioned by Nike ACG
2021
Commisioned by Nike ACG
2021
Category
Interactive Experience
Role ︎ Creative Proposal, Interaction, Art Direction, 3D Design
Tool ︎ Unity
Collaborator ︎ Created with the team at StudioNOWHERE
Interactive Experience
Role ︎ Creative Proposal, Interaction, Art Direction, 3D Design
Tool ︎ Unity
Collaborator ︎ Created with the team at StudioNOWHERE
For the new series of Nike ACG, we created an interactive experience in the HOUSE OF INNOVATION SH001. We moved a “big mountain” to the indoor space. The 19-meter-tall screen presents a 1:1 virtual mountain, combined with a bird’s eye view of the terrain on the ground, bring the natural environment into the indoor space to reflect the benefit of ACG products.
